Tag Archives: social media strategy

Facebook Making More Changes

Yes, Facebook is making more changes. I hope this will be for the better. Their take on algorithms is forcing this change. See how the following  information  can/cannot help you on your business pages.  Continue reading

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How Do I Get Started?

You are now aware of the who, what, when, where, and why. Here is the how!

If your expertise does not involve advertising, then you may want to hire an outside source to help you. Notice I said help you. You have to be the one that gives input and ideas to your social media marketing strategy. No one knows your business or your objectives like you do. If you already have a website or a blog, then you have already started and maybe need that extra oomph to push it to the top. Continue reading

When Should I Get Started?

I would love to say, you should have started yesterday, but that is not the case. You must have a clear strategy and have answered all of the important who, why, what, and where questions, then and only then can you decide the when.

Who Will Do My Social Media Marketing?

Messages that you put on your social media site will reflect back on the business, and ultimately you. Marketing also requires time and effort. You must keep your content current, fresh and show a relationship to your business and your community in order to thrive.
Who will write the content that gets posted?
Who will schedule when it will be posted?
Who can provide the personality to represent my company?
Who will oversee the project?

Melkay Administrative Support Services offer a variety of Social Media Marketing Packages and I would love to share that information with you.

Where Should I Place My Information?

I am sure you are familiar with most of the social media sites, but here is a partial list

Facebook       Twitter
LinkedIn        Flickr
Foursquare    Google+
MySpace        Pinterest
YouTube
There are quite a few more, however, this gives you some insight on your choices.
All of my clients use Facebook, Twitter and LinkedIn. Next is Google+ followed by a close Pinterest.
The others are used by a small percentage although YouTube is coming up in the ranks..

What Is My Strategy?

There are a couple of questions you should ask yourself before implementing your social media strategy.
What am I using this site for, what is my primary goal?
What audience do I need to target?
What sites do I want to use? Continue reading