Category Archives: Marketing

Outreach Tools

What Are Your Interests?

As a business person when you go online what are you looking for? Only work related interests? Seeking new customers or clients? Comparing what you have with what someone of a similar business has posted?

Did you know statistics show that even business minded professionals always look up their personal interests before business. Some checking Facebook convincing themselves that they are there on business. Checking out all the latest pins on Pinterest or looking up last nights lottery numbers. is this you?

I believe we are all guilty as it is human nature to check on our children’s social media, last nights baseball score or a new recipe for supper. All of this searching can be helpful, that is understanding how you can put yourself in the face of potential customers. It is very important to put a personal touch on your business Twitter or Facebook. Why? Because we are human and human nature takes over every time. Among all your many business posts add something from your neighborhood or a small comment about the top news of the day. Otherwise aren’t you just another page in cyberspace.

You have a blank canvas to fill. Think on it and come up with some little things that give your blog, social media, website a spot of personality. I know you will notice a difference!

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Facebook Making More Changes

Yes, Facebook is making more changes. I hope this will be for the better. Their take on algorithms is forcing this change. See how the following  information  can/cannot help you on your business pages.  Continue reading

Impress Your Customers With Gifts

Are you making an impression with your new customers and clients? Are you keeping your name and business in their sights? Do you want your customers and clients to contact you when they have a need you could fill? Is your answer yes? Are you sure?

Anytime is a great time to to use advertising gadgets but the holidays give you super opportunities with a whole lot more options. Today I am going to share with you some of the tools, gadgets, gifts and goodies I give to my valued customers, especially holidays!
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Why Do I Need A Website Or Blog?

Regardless of whether you offer a product or a service, websites and blogs becomeyour mini store. Here you can display and talk about all the terrific things your company can do to benefit your customer. Your mini store can be as elaborate and content filled as you choose.

This is your door to interact with your community, your clients, and your potential clients.

OK, so now you understand how a website or blog can show your wares but still unsure that you need one. Let’s investigate a blog and how social media plays a role in its advertising.

Using Melkay Administrative Support as our example, Continue reading

How Do I Get Started?

You are now aware of the who, what, when, where, and why. Here is the how!

If your expertise does not involve advertising, then you may want to hire an outside source to help you. Notice I said help you. You have to be the one that gives input and ideas to your social media marketing strategy. No one knows your business or your objectives like you do. If you already have a website or a blog, then you have already started and maybe need that extra oomph to push it to the top. Continue reading

When Should I Get Started?

I would love to say, you should have started yesterday, but that is not the case. You must have a clear strategy and have answered all of the important who, why, what, and where questions, then and only then can you decide the when.

Who Will Do My Social Media Marketing?

Messages that you put on your social media site will reflect back on the business, and ultimately you. Marketing also requires time and effort. You must keep your content current, fresh and show a relationship to your business and your community in order to thrive.
Who will write the content that gets posted?
Who will schedule when it will be posted?
Who can provide the personality to represent my company?
Who will oversee the project?

Melkay Administrative Support Services offer a variety of Social Media Marketing Packages and I would love to share that information with you.

Where Should I Place My Information?

I am sure you are familiar with most of the social media sites, but here is a partial list

Facebook       Twitter
LinkedIn        Flickr
Foursquare    Google+
MySpace        Pinterest
YouTube
There are quite a few more, however, this gives you some insight on your choices.
All of my clients use Facebook, Twitter and LinkedIn. Next is Google+ followed by a close Pinterest.
The others are used by a small percentage although YouTube is coming up in the ranks..

What Is My Strategy?

There are a couple of questions you should ask yourself before implementing your social media strategy.
What am I using this site for, what is my primary goal?
What audience do I need to target?
What sites do I want to use? Continue reading

Social Media and Your Business

facebookSocial Media was once a place where people were looking for friends, wanting to share family vacation pictures and doing just what it implies, being social.
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