You are now aware of the who, what, when, where, and why. Here is the how!
If your expertise does not involve advertising, then you may want to hire an outside source to help you. Notice I said help you. You have to be the one that gives input and ideas to your social media marketing strategy. No one knows your business or your objectives like you do. If you already have a website or a blog, then you have already started and maybe need that extra oomph to push it to the top. Someone to help you get noticed. Your social media marketing can be as big as life and consume your budget or you can use some smart strategy, get it done within budget and feel good about what you are trying to achieve.
I am going to share a few trade secrets with you so that if you choose to do this on your own, you won’t make some simple mistakes that could hurt you. The following all refers to Facebook.
- You do not want your Facebook fan page connected to your personal Facebook page.
- You do want your cover photo to reflect everything your customer needs to know.
- You want to include interesting facts about your community or profession.
- Avoid only posting ads. It is perfectly fine to make a post about a special offer but not every post should be an ad. You should have 70% content and 30% toward actual advertising
- You do want your customers to click on items of interest that will automatically take them back to your website or blog.